Imagine you are on the television programme University Challenge. Your starter for 10: identify which mobile has these specifications. Don't press the button until you are sure. Ready? Weight: 135 grams. Camera size: 2 megapixels. Data storage: 4GB to 8GB. Talktime: up to five hours. Connectivity: Wi-Fi and quad-band. Screen size: 3.5 inches; multi-touchscreen. At this point some bright spark presses the button ahead of you to say it is the KE850 variant of LG's Chocolate phone. Jeremy Paxman is thrown, because he has Apple's iPhone as the answer to the question, which was set before Engadget revealed that the Apple multi-touchscreen - almost the defining point of the phone - looks very similar to the LG phone, which won the International Forum Design Product Design Award for 2007.
None of this is to detract from the amazing chutzpah with which Steve Jobs unveiled the iPhone last week, grabbing headlines all over the world. In terms of free publicity for a product that won't be available for six months - and then only in America - it was almost without precedent. It looks gorgeous, designed with the user, not telephone company revenues, in mind, and will have an eager market not least among Apple users (of which I am one).
But hang on. Jobs claimed: "Once in a while a revolutionary product comes along that changes everything," adding that the device was "five years ahead of what's on any other phone" and would change the way people thought about mobile communication devices. Well, the mobile phone industry is at a crossroads at the moment. The "revolutionary" path would be in the direction of free telephone calls through the internet and capitalising on the revolution in user-generated content.
I have been testing a couple of devices which are innovative in these directions. One is the Nokia N800, which has a much bigger screen than the iPhone, is driven by the Linux operating system and is an internet-only device unconnected with the mobile operators. It is impressive but, sadly, has to wait until the rest of the world catches up by installing widespread wireless networks. But it remains my best user mobile experience with the internet.
The other, which I have mentioned before, is the 3 network's adaptation of Nokia's N73 model. In addition to good-quality streamed television (eat that, Steve) and unlimited data downloads to your phone under a fixed-price tariff, it also has a 3.2 megapixel camera with a Carl Zeiss lens that is almost certainly better than the iPhone's 2 megapixel device. At the weekend I tested the N73's Skype function, which gives you free one-click phone calls through the internet to any other Skype user.
It is the only operator I know of on this side of the world that offers this through Skype (though other companies such as aq and Truphone offer free internet calls). The reason is simple. Operators are scared of losing all those lucrative voice revenues. The Skype button on the main screen of the N73 worked first time and I had a 30-minute conversation of reasonable quality. 3 is also pioneering user-generated content through mobiles with its SeeMeTV service, while the "revolutionary" Apple is sticking to its famed "walled garden" to keep out the backroom programmers who have been shut out of the mobile revolution but who thrived with the BBC B and the Spectrum. It is also limited in the US to one operator, Cingular, and, in what may be seen as its biggest weakness, the touchscreen is not obviously suited to single thumb-based texting, which - unlike in the US - is the main use of the mobile phone in Europe. Did anybody tell Steve that?
But it is beautifully designed with special features and that may be enough to see it through. It is just a pity that this unique opportunity to redesign the mobile from the user's point of view didn't go a few, well, revolutionary steps further.
Blog Archive
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- The “iPhone” Brouhaha
- New multifeature iPhone not likely to be a huge hit
- Make Your Own iPhone
- Cisco Troubles With iPhone Trademark in Canada
- iPhone could be exclusive to Carphone Warehouse
- Researcher: iPhone is no smart phone
- Apple's 'iPhone' problems in Canada
- Researcher: iPhone no smart phone
- The iPhone is No Smartphone - Report
- iPhone: HP gets 'touchy'
- How the iPhone could have changed the cell-phone i...
- Needham: iPhone takes shine off RIM's Pearl
- Reviews the iPhone (Verdict: Groundbreaking, Expen...
- Apple: Introducing iPhone
- Apple’s iPhone touch-screen – will it work as adve...
- Toshiba eyes faster chips to win in iPhone era
- iPhone Hang-Ups
- No Cingular, no iPhone
- iPhone trademarks: the real issues
- iPhone and Apple TV for Enterprise Mac readers
- Will iPhone Mess Up Cell Phones Upgrade Cycle?
- Can iPhone game too?
- Apple in Profit with iPhone
- Cisco admits iPhone licence violation
- Apple iPhone Could Enjoy Profit Margins Over 50%
- iPhone Trademarks: the Real Issues
- Is Apple's iPhone set to conquer the world?
- iPhone To Energize Development Of Cellular Media D...
- iPhone Comparisons to LG PRADA Debate Reaches Dull...
- Apple's iPhone PK LG's Prada
- Apple iPhone courts failure with a late, defensive...
- Apple's bite: For iPhone, uPay 100% markup
- Will iPhone be for you? Here's what to expect
- Apple's iPhone a victim of telecom network limitat...
- Critics already dialing in with iPhone complaints
- Intel exec claims iPhone runs on Xscale chip
- An iPhone FAQ
- Apple iPhone FAQ_2
- Apple iPhone FAQ
- David Pogue Updates iPhone FAQ
- How'd we go from topophone to iPhone?
- Apple stands to make a bundle from iPhone
- Crave Podcast 19: The iPhone is here!
- Apple iPhone Raises the Bar for Handset Interfaces
- Microsoft to Sue Apple over iPhone
- Price cuts on Apple iPhone likely, analysis finds
- Analysts: IPhone Prices May Go Down
- Is the Google Switch mobile phone an iPhone killer?
- Apple iPhone Won't Work In Much Of Northern N.E
- IPhone a 'big letdown' for some in Northeast
- Apple set for 50% margins on iPhone, says iSuppli
- Will Apple's iPhone Measure Up to the Hype?
- iPhone accessories out already?
- The iPhone is not as clever as Steve thinks
- LG unwraps iPhone-like Prada cell phone
- Hands (and fingers) on the iPhone
- Cisco's iPhone violates GPL, expert says
- Up close with the iPhone
- Is Apple's iPhone a Technical Coup?
- iPhone fans and foes clash online
- Apple's iPhone faces hang-up in 19 states
- Microsoft CEO Takes On Apple's iPhone
- Apple Lawyers Target Blogs Covering iPhone "Skins"...
- Apple holiday sales, earnings soar, but current qu...
- Why Apple needs the iPhone (and the Mac): iPod gro...
- Apple reports record 1Q profit
- Apple iPhone: our in-depth, hands-off impressions
- Report: iPhone won't be sold in many parts of country
- Apple iPhone Won't Be Available In Vermont, N.H.
- iPhone network won't work for all
- Macworld: Will Apple Keep its iPhone Closed? Multi...
- iPhone Skins for Windows Mobile Phones & PalmOS Ke...
- Is iPhone Apple's greatest triumph or last hurrah?
- iPhone misconceptions corrected
- The widescreen iPhone -- not so widescreen
- iPhone Clone On Ebay
- Want an iPhone? Beware the iHandcuffs!
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