[Apple iPhone5 release] [Let's talk iPhone]Cook's speech(2)

Apple now has sold more than 300 million iPods around the world, said Cook. It took Sony 30 years to sell 220,000 Walkman cassette players.

The mp3 market is a "mature market," he said, but it is still an important one for Apple.Cook is making the argument that many people are still buying their first iPods -- and being introduced to Apple.

Cook is modeling his presentation after Jobs' past showman style -- highlighting how Apple is accomplishing seemingly impossible feats faster than any company before. He even has much of Jobs' cadence in his voice.

In the second calendar quarter iPhones grew 125% -- far outpacing the rest of the smartphone industry, he said. And 94% of the Fortune 500 are testing the iPhone these days, he said.

The iPhone has 5% of worldwide share in mobile phones -- "we believe over time that all handsets become smartphones." The market is 1.5 billion units annually -- "an enormous opportunity for Apple," he said.

Again, like in Jobs' past keynotes, Cook is showing photos of happy iPad customers, and highlighting how the device is helping people learn in "amazing" new ways. Part of the showman sales pitch is that everyone loves Apple products -- even kids!

Cook has a slight Southern drawl when he speaks, which some might even say is more soothing than Jobs' more nasal speaking voice.pic from WSJ